Lifecycle Automation - the ultimate trigger based marketing system

When you need to automate your most successful and time-sensitive campaigns. Or when you want to integrate customer behaviour to trigger personalised campaigns, the Reflex module offers a comprehensive toolbox allowing you to map out rules and scenarios with minimal technical expertise.

The Campaign Commander™ Triggered Lifecycle Management Tool will enable you to build a compelling and automated series of messages throughout the entire lifecycle of your clients.

For example, you could program Campaign Commander™ to start with an automated welcome email followed by a survey. You can then have Campaign Commander™ track response and send an automatic series of personalised upsell and cross sell offers to maximise the value of your customer list. You set the rules and Campaign Commander™ does the rest.

Which benefits?

• Quickly and easily build an automated message scenario that contains messages of different types (i.e. Email and SMS) with a step-by-step Flex interface.
• Save time by planning ahead and automating all your communications with customers.
• Preview your scenario in real-time for better overview and understanding.
• Automatically trigger messages on the basis of customer behaviour (e.g. opening a message or clicking on a link within a message).
• Increase cross-sell and up-sell by sending highly personalized and timely messages e.g. after a customer purchases a computer, send mail with suggestions on applicable accessories.
• Efficiently manage your customer lifecycle and any changes in the customer's life/profile (e.g. expiration of customer's subscription, customer's birthday, special rewards for long-time customers, etc.).