Real time multi-variable testing service in email marketing campaigns

We know all the multivariate testing feature to optimise websites or landing page but now Campaign Commander™ multi-variable testing (MVT) module allow you to test, optimise and deploy the most effective and relevant content for your email marketing campaigns.

You can test automatically many different creatives and offer variables, and ensure they get it right first time. Different images within the email are tested and the most successful combination automatically rolled out after a statistically valid sample has responded to the email campaign. This increases content relevance, response and revenues on-the-fly.  

Which Benefits?

• Increase response rates to drive revenue.
• Read test results instantly and roll the winning offer automatically in real-time.
• Even the smartest marketers are often proven wrong by testing. Intuition is no substitute for well-designed experiments.
• Easily test and optimise marketing offers with minimal intervention from your IT & Marketing teams.
• Show demonstrable revenue uplift from campaign MVT testing and optimisation.