Tracking behaviour for customer intelligence

Campaign Commander™ operates 24/7 gathering behavioural information from your customers and updating their profiles for ever-improved personalisation and targeting. The system is powered by real-time tracking technology to report campaign open rates, click through rates, unsubscribe rates, bounce rates, conversion rates, sales and profitability.

The tracking and monitoring tools in Campaign Commander™ allow you to measure the behaviour of your target groups as soon as they receive the campaign so you can understand and react to what works and what doesn't work-on the fly.

Campaign Commander™ automatically updates your customer profiles with tracking information so you can build up a goldmine of customer data for analytics, segmentation and targeting.

Campaign Commander™ also ensures the automated management of un-subscribers and complaints.

Tracking and Reports - Actionable analytics to boost your results

Instant reports and dashboards will tell you how effective your campaigns have been. Our reports will provide you with a snapshot view of every campaign including creative, visual graphs, open rate, click through rate, bounces, unsubscribes, complaints and full analytics integration.

You can instantaneously measure the effectiveness of your email campaigns across a complete range of predefined reports or customise your reports according to your specific needs. With these advanced reports, you can adjust your offers, tactics and strategies to boost the sales and profitability of your email campaigns.