Having recently taken the campaign development in-house, the on-demand SaaS platform gives Agent Provocateur the flexibility to manage its campaigns how and when they want, whilst also reducing overall costs.

Campaign Commander™ allows Agent Provocateur to set up and manage its campaigns in a logical and user-friendly web-based interface, with all the technical features and functionality required both currently and as its needs develop.

Joanna Kelly, senior e-commerce manager at Agent Provocateur, commented, "Our customers are incredibly loyal to the brand and we want to reward them by sending the most relevant, targeted and engaging communications possible. Email will be a critical communications vehicle for this so we have partnered with Emailvision to increase the sophistication of our programme, improve our campaign development processes and maximise the value of the channel."

Nick Gold, UK managing director at Emailvision added, "The first step for Agent Provocateur is to revisit the data they already have - we are then able to recommend how they can enrich it. Based upon our expertise with similar clients we are able to advise on the best way to extract more value from the database."

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