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Segmentation & Targeting
Long gone are the days where “Spray and pray” tactics were enough to generate successful email marketing campaigns. Today, savvy marketers know that they need to target and adapt their campaigns according to the various segments within their lists.
Campaign Commander™ offers tools to identify new marketing segments within your list and build segments based on demographic or behavioural characteristics including opens, clicks and purchase history
Your list segments remain dynamic according to your selection criteria and can be re-used regularly for targeting and post campaign response analysis.