BainUltra Transforms Relationship Marketing with Campaign Commander and CRM Integration
Transition from fax based solution to Emailvision Campaign Commander™ provides insights and effective communication with dealer network.
The Situation
BainUltra has a vast dealer network across North America that sells BainUltra products from their showrooms. BainUltra routinely communicated and shared information with the extensive dealer network using fax. The sales team found communication via fax to reach the network of dealers across North America challenging and did not have metrics on the effectiveness of the communication. The communication was sent as a broadcast making customization and measurement extremely difficult.
Enter Campaign Commander with CRM Integration
With the best in class support of the Emailvision team, BainUltra was able to quickly launch the integrated Campaign Commander and CRM solution. When the transition was made from the fax solution to integrated Campaign Commander, dealers immediately appreciated the timely communication and customized messages.
Bain Ultra was able to:
- Decrease expensive fax broadcasts by over 50%.
- Ensure dealers received information in a timely manner increasing their effectiveness to service customers and close sales.
- Simplify customer relationship management with integrated CRM and email communication.
- Track who opened and read the messages to measure the effectiveness of the communication.


